Email: pablodcosta08@gmail.com

Phone: +91 98306 86288

​

I started as a Copywriter in advertising agencies and worked my way up to Creative Director, shaping campaigns for renowned global brands across industries. After years of agency life, I moved to the brand side, bringing my expertise in brand strategy, creative direction, integrated marketing, and crafting distinct brand personalities, visual identities, and tone of voice.

Now, as the Global Marketing Creative Director at Alison, an Irish online learning and career empowerment platform, I wear many hats beyond creative leadership. Functioning as the Director of Brand and Creative, I head diverse, cross-functional, fully remote teams across social media, lifecycle marketing, marketing design and video, content, and editorial. I also lead the content and creative side of product and performance marketing, ensuring quality control and consistency across every touchpoint. Sometimes, I also shape website, app and product narratives. And despite my leadership role, I remain hands-on with writing copy for emails, brochures, ads, and social media posts. When time permits, I design ads and make videos too.

My approach to marketing blends creativity with data. I leverage insights and analytics to inform strategic decisions, constantly testing, iterating, and adapting to evolving trends. Continuous learning is central to this, and I actively invest in expanding my skill-set through industry research, upskilling, and staying on top of new technologies. At the heart of it all, I believe great ideas and human insights drive memorable marketing, which in turn builds brands, reduces CAC over time, and fuels business growth.

Since August 2022, I’ve been working 100% remotely, collaborating with high-performing coworkers across 23+ countries and multiple time zones (Europe, North America, Asia, and Africa) — proof that work ethic and ownership know no borders (or an office address).