December is typically a lean month for Alison due to seasonality, so we introduced a 20% discount on Alison Gift Cards — a timely offer for a festive period when gifting peaks worldwide. Since Alison Gift Cards let people give Certificates to their loved ones, helping them grow their knowledge, we positioned them as a smarter alternative to conventional gifts. We supported the campaign with cheeky, relatable, and hard-to-miss creatives. The campaign delivered strong results: an 8% increase in overall December revenue compared to previous years, over 1 million impressions, and a CPC of just €0.07. You can find the ads below.