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Open letter on International Literacy Day
Every EdTech brand claims to make education accessible, yet most of their courses come with a price tag. I saw an opportunity to call out this contradiction and take ownership of the conversation on International Literacy Day. So I wrote an open letter that politely challenged the industry’s stance on “accessibility" and we published it everywhere. The post became our top-performing LinkedIn content to date, went viral, and drove a 58% increase in brand searches in the days that followed.
Following the success of that first letter, we extended the format across other topical moments. I wrote more letters for International Women’s Day, April Fool’s Day, and World Teacher’s Day — each tailored to the cultural context of the day and to Alison’s mission of free learning and empowerment. Every letter significantly outperformed our BAU posts in engagement and impressions, proving that even in a fast-scrolling social world, people still pause to read when the message says something meaningful. You can find them below.
Women's Day
April Fool's Day
World Teacher's Day
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