I developed and launched the end-to-end marketing for Alison’s new B2B SaaS offering — from positioning, value proposition, and marketing strategy to final creative execution and delivery. This included shaping the product narrative (including writing copy for all assets), building the messaging architecture, defining the visual identity, and directing the rollout across paid, organic, and lifecycle channels.
 

Since its launch in February 2024, this work has contributed to an average 11% month-on-month revenue growth, helping establish a strong foundation for Alison’s entry into the B2B space.
 

Below, you’ll find two sets of strategic work: one for Alison’s Free LMS, and one for the paid product, LMS+.