Print and Social Statics

Miscellaneous Print and Social Statics

Across my career, I created a wide range of standalone print pieces and social statics for multiple brands, each requiring its own tone of voice, personality, and creative approach. These included sharp one-liners, quick-turn visual ideas, product-led messages, and experimental formats designed to keep brands visible between larger campaigns. I ideated and wrote all copy for these pieces, while also directing the creative to ensure each asset stayed true to the specific brand’s identity, context, and audience.

Below are selected examples of miscellaneous print and social statics from various brands, showcasing the breadth of styles, formats, and voices explored.

Scotland Tourism

A series of classic print ads with an eye-catching image, a well-crafted headline, and an idea that ties it all together.

Durex - Valentine's Day

UDS Delivery Systems

United Delivery Solutions wanted to showcase its speedy delivery services. So, we made print ads which showed the flag of one country when it was opened, and the flag of another when it was shut.

John Jacobs Eyewear

John Jacobs wanted to build their brand on the value of honesty and transparency. So, that's what we did.

Chivas Regal Whisky

Just. Because Chivas is legendary and was trying to capture its tone, and make a new one too.

iStock Image Library

The world for sale - banners and print ads that led to a digital activation.

Women's Safety Ad

The issue of women's safety doesn't need awareness, but a solution. And fighting back is not a feasible solution, because women can easily be outnumbered. The most powerful weapon women have, is their voice.

HCL x Manchester Utd. Partnership

Shine.com Job Board

Shine.com wanted to ask job recruiters to sign up with them. And recruiters may ignore an ad, but they will never ignore a CV.