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Case studies

Sony Xperia M4 Aqua - Dirty Phones (Goafest & Adstars, Korea)

IKEA - How About IKEA

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IKEA - Uninfluencers

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Google Maps - Road Safety (D&AD Kyoorius Red Elephant)

Carlsberg - Liverpool FC activation

Tata Tea Premium - Desh Ka Kullhad

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Carlsberg - International Beer Day

Maruti Suzuki Grubfest Activation

Maruti Suzuki wanted to be visible at Grubfest, a popular food event for the youth in Delhi. But what does an automobile brand have to do with food? Well, nothing. So, we took the brand's history and decided to bring its two cultures together - India and Japan, and make an auto-cafe with used car parts, that serves only Indo-Japanese cuisine. It was the first of its kind, all the way back in 2016 when food innovation wasn't mainstream. We also created a wall where customers could paint and share their experiences. These walls would then be transported to the next city, and citizens there could add to the art that existed. 

When there's food, there is going to be some excess. So, as a CSR wing to this activity, we donated the excess food to the needy. The food was distributed in Maruti Suzuki cars, that roamed around the entire city to donate the food.

HCL - MTV LinkedIn #GetAJob (RAD Awards, London)

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