I led the end-to-end campaign strategy, ideation, scripting, storytelling, and the coordination with various production houses for the video ads shown below.

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Beyond the overall contribution to the brand, these videos collectively generated well over 100 million views across digital platforms, becoming some of the brand’s most recognisable and effective pieces of communication in India.
 

From emotional launch films to high-performing digital spots and national TVCs, the work helped define IKEA’s voice in India, making Scandinavian design culturally relevant, emotionally resonant, and widely loved across the country. You can find the ads below.