I ideated the campaign concepts and wrote the copy for IKEA India’s print and outdoor advertising across launch and expansion years. From sharp one-liners to full campaign narratives, every piece of communication was crafted to translate IKEA’s global brand into locally resonant, culturally relevant work that would land instantly with Indian audiences.
 

These print and OOH campaigns played a key role in the broader marketing ecosystem and directly contributed to the results mentioned earlier — including the lift in brand awareness, the surge in store visits, and the strong recall and affinity built in the first year of launch.
 

Below are selected examples of print and outdoor creatives from different campaigns, each rooted in a clear insight and designed to make Scandinavian design feel familiar, useful, and unmistakably IKEA.