I piloted a branded YouTube mini-series for Tata Tea in partnership with FilterCopy, India’s leading short-form digital content platform. Leading the creative development, narrative direction, and coordination between brand, agency, and production teams, I ensured the series balanced entertainment with Tata Tea’s purpose-driven messaging.

The series became one of Tata Tea’s standout digital content initiatives, garnering 6.3M+ views, 93K+ engagements, and strong sentiment across social platforms. This collaboration demonstrated how culturally relevant storytelling and the right entertainment partner can establish deeper brand connection, expand reach, and drive measurable impact in the youth audience. You can find the videos below.