In 2016, I participated in the Young Spikes competition, where the brief challenged teams to develop a full 360° campaign strategy and creative idea for India’s national airline. I led the end-to-end thinking — from insight mining and brand positioning to the overarching campaign narrative, creative concept, and integrated execution plan.
 

The work earned me a spot among the final top five entries nationally, recognised for its clarity of insight, cultural relevance, and strong multi-channel scalability.
 

Below is a presentation that showcases the campaign idea and strategic framework I developed for the Young Spikes brief.