Alison is a global online learning and career empowerment platform headquartered in Ireland. I head the brand, creative, retention (email and push), social (paid and organic), and product marketing verticals across four continents, operating 100% remotely.

I lead a multidisciplinary team of copywriters, content creators, a blog writer, strategists, Meta ad specialists, a product marketer, designers, video editors, a Head of Social Media, and a Head of Retention and Lifecycle Marketing.

Beyond building the brand’s identity, architecture, and global voice, I’ve driven channel-specific growth and led data-driven, full-funnel integrated marketing campaigns that have delivered meaningful business impact. Alongside individual channel results outlined in my CV, these initiatives have contributed to a 23% increase in annual recurring revenue (ARR) (in the millions of Euros) and a 26% rise in Yearly Active Users (YAU) (in the tens of millions) over the past three years.

You can find selected work and strategies below.